better

www.positivedeviance.org

Jerry Ternin and his wife Monique of the Save the Children program, working on malnutrition in Vietnam, "focused on finding solutions from insiders. They asked small groups of poor villagers to identify who among them had the best-nourished children... The villagers then visited those mothers at home to see exactly what they were doing. Just thae was revolutionary. The villagers discovered that there were well-nourished children among them, despite the poverty, and that those children's mothers were breaking with the locally accepted wisdom in all sots of ways. ... In two years, malnutrition dropped 65 to 85 percent in every villages the Sternins had been to. "

Better by Atul Gawande pg.25